More Tomatoes,
Better Tomatoes.
In his own words, Rick (Stokes' founder, MD and Ketchup aficionado) tells us the story of Award-Winning Tomato Ketchup.
"I liked Ketchup so much that, similar to a smoker (but I'm not) who would not go out with only two cigarettes left, I would panic unless I had at least two bottles of Ketchup in my house.
I didn’t have it on my cereal but most other things. I like Ketchup - a lot!
In my late forties, bachelorhood was taken from me by my dear Annie and in due course, we had a little girl. Like many little ones, she would not eat her greens!
This was a problem. How would I get
her to eat her ‘Greens’? That Eureka moment - Tomato Ketchup, but there was a problem - she
didn’t like that either. But I was not going to accept that.
I had been
vaguely thinking about trying to make a ketchup - with more tomato and cleaner, more delicious
ingredients - the Stokes Ketchup version of our first product - Mayonnaise.
Whilst still
toying with this idea, I was asked out to lunch and taken to a very posh
restaurant in London. I ordered salad with chicken - oh, and some chips and
further more had the audacity to ask for some Ketchup.
It was not unusual to
witness the waiter's eyes roll with a polite look of scorn - but this time - not
so. To the contrary - he arrived with a salver, upon which sat a mini ladle and
a bowl full to the brim with the most delicious Tomato Ketchup I had ever
tasted. It knocked the spots off the brand I had in my cupboard (and for so many others).
My
mind was made up. Stokes would make a Tomato Ketchup just like this one.
With
my friend and colleague - Peter, a master of so many talents (not least
food product development), we set about our massive task.
Tomatoes
originally came from Paraguay - so that seemed a good place to start - we tried
tomatoes from everywhere, all over the world. But we found the best tasting
tomatoes came from Italy - a bit more expensive for sure - but our mantra is
always to be “Best in Class”.
So, Italian it was.
Experimenting over and over, we developed our
own unique spice mix. We tried all of our
competitors products and kept going
until we finally got it - the taste, the colour, the smell, the texture - and
oh, did I mention that taste.
But there is only one Stokes Ketchup - still
made to exactly the same recipe, using those same Italian tomatoes grown and
ripened in the richly warm Mediterranean sunshine.
And we use more than anyone else, simmering 200g reduced into every 100g of ketchup. There are now six variants
to discover.
Our original Ketchup now out-sells all our other products and
demand is still growing, as more people try it and convert to 'quality'.
And all this because a
little girl wouldn’t eat her greens."
Thank you Rick.
Shake it, squeeze it, love it
Order your 'Great Ketchup' hit - here
More foodie thoughts for the week:
Ghoulish Grub -
Trick-or-treat, cruel lanterns glare, with ghoulish grub for spooks to share - here.
Perfect Pumpkins -
Pumpkins are not just for Halloween but a wonderful part of our wholesome winter cuisine as these recipes show - here.
On Parade -
The peacock's cry hails all visitors to Stokes and his colourful display is as natural as ours. Enjoy this - here.
If good food makes you happy
...adding Stokes will make you smile ;)
FOOD MADE BETTER
www.stokessauces.co.uk
...adding Stokes will make you smile ;)
FOOD MADE BETTER
www.stokessauces.co.uk
01394 462150
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